Speakers - 17th Real Estate Development Summit - Saudi Arabia

Founder of Sundukovy Sisters

(S+S) Studio

Sundukovy Sisters (S+S) Studio is a renowned interior design studio celebrated for its vibrant, artistic, and innovative designs in restaurants and hotels worldwide. With 20 years of experience and a portfolio showcasing over 200 projects across multiple countries, the studio has earned over 16 awards for excellence in hospitality design. The studio has a strong presence in the MENA region, with recent hotel projects in the UAE, Egypt, Kenya, and Benin and restaurant projects in London, Los Angeles, Marbella, Limassol, and Dubai.

Hospitality, Tourism & Leisure Advisory Services

Knight Frank

An accomplished and meticulous professional with 25 years of proven success record in various aspects of the hospitality industry including management, development and operations. A strategic thinker with excellent communication skills and a strong work ethic with the ability to inspire others through positive attitude, clear direction and resourcefulness. His consulting experience includes over 68 projects with a value of approximately USD 42 Billion. He has worked in various continents including Europe, North America, USA and the Middle East holding prestigious positions as Regional Partner Head, contributing his expertise over several years to renowned and established hotels. He has been involved in planning and advising some of the successful Hospitality and Tourism-related projects in Paris, Miami, New York, London, Hong Kong, Jakarta and Bangkok particularly with Academic/ Professional Qualifications Intercontinental and Shangri La group of hotels. Special Projects • Jazan Tourism Development Plan – Hospitality Advisory- Saudi Arabia • Tourism Development Fund – Hospitality Advisory – Saudi Arabia • Emirates Airlines – Hospitality Advisory– UAE • Qatar Airport – Hospitality Advisory – Qatar • Rua Al Madina - Hospitality Planning and Advisory - Saudi Arabia • Jeddah Central Development Co. - Hospitality Advisory- Saudi Arabia • Saadiyat Island - Master Planning Advisory – Abu Dhabi, UAE • Jabal Akhdar - Project Development and Planning– Oman • NEOM - Hospitality Advisory – Saudi Arabia • Gulf Coast Real Estate Development Company – Hospitality Advisory - Saudi Arabia • Qiddiya - Financial Advisory– Saudi Arabia • Diriyah Gate - Financial Adv - Saudi Arabia Turab Saleem has made significant contributions to various hospitality conferences across the Middle East and Africa as a distinguished speaker and moderator. With extensive years of expertise in the industry, he is a sought-after speaker, known for his insightful presentations and engaging moderation. Recently, Turab further solidified his reputation by presenting on "The Future of Hotel," where he explored the evolving landscape of the hospitality sector. His discussion covered upcoming trends, innovative technologies, and the changing expectations of guests, offering valuable perspectives on what the future holds for hotels. His contributions continue to shape the dialogue and development within the hospitality industry in the region. Turab Saleem has significantly contributed to the hospitality industry through his extensive media presence and research work, establishing himself as a credible source of information and insight. His deep expertise and years of experience make him a sought-after speaker and moderator at various hospitality conferences across the Middle East and Africa. His involvement in various research projects within the hospitality industry has solidified his reputation as a thought leader. This research work, combined with his forward-thinking perspectives, showcases his ability to identify emerging trends, innovative technologies, and evolving guest expectations. Turab's comprehensive analysis and insights continuously influence the discourse and development within the hospitality sector, further highlighting his expertise and leadership qualities.

Partner

HVS Middle East & Africa

Lee-Anne, along with her business partners, oversees various businesses within the travel, hospitality, hotel, and property sectors in South Africa. With over 27 years of experience in the industry, she has a proven track record of driving business development for a diverse portfolio of brands. She is passionate about leadership, empowerment, and social entrepreneurship, and actively participates in various community and entrepreneurship programs that foster social change and job creation. Her public roles include serving on the board of Cape Town Tourism; Committee Chair of the Tourism Sector Portfolio at the Cape Chamber of Commerce and Industry, and West Coast Chapter Committee member at the Chamber. She is also the Chairperson of FEDHASA Cape, the national trade association for the hospitality industry, and a board member of Glendale Home Cape Town, a home for intellectually disabled adults. Lee-Anne has been recognised as a positive role model in the corporate sector when she was awarded the 2020 Gender Mainstreaming Positive Role Model Award in the Cape province. She enjoys speaking at conferences and events, sharing her insights and expertise in the tourism industry. Her biggest and most exciting project, however, is raising her three children and pursuing her dream of running ten of the world's most famous half-marathons.

Senior Partner, Principal Architect & Senior Project Manager

DAA Architects Ltd.

Highly accomplished Architect and Managing Director with 35+ years of experience driving project and team success through exceptional leadership, collaboration, and innovative design solutions. Key Strengths - Proven track record of managing large interdisciplinary project groups and fostering ownership among clients, teams, and users - Expertise in complex architectural, technical, and functional projects, with a focus on hospitality design and development - Strong leadership and motivational skills, with a passion for challenging teams to adapt to evolving design and project development systems Experience - Managing Director, DAA (35 years) - Successfully led the firm to become the premier hotel design and development firm in West Africa - Collaborated with international hotel management groups and local boutique hotel brands on numerous hospitality projects in Nigeria and West Africa Specializations - Hospitality design and development - Project management and team leadership - Complex architectural, technical, and functional projects - Cross-cultural design and community engagement

CEO

Experienciah and H Partners

Abbas Azzouzi is a recognized leader in the hospitality industry, currently serving as the President and CEO of Experienciah, the first innovative Moroccan platform dedicated to hotel management. Since 2022, he has led this company, which manages a portfolio of 22 hotels, with a focus on Moroccan art of living and customer experience. Under his strategic vision, Experienciah provides tailor-made solutions for hoteliers and investors and aims to expand its influence across the African continent. In addition to his role at Experienciah, Abbas Azzouzi is also the CEO of HPartners, a hospitality investment fund investing in Morocco. His career includes a significant role at the Moroccan National Tourism Office (ONMT) where he has been appointed by His Majesty Mohammed VI, King of Morocco. he played a key role in promoting Morocco as a destination and implementing the strategic program “Vision 2010”. During his leadership the destination experienced an annual increase of 15% for arrivals, 25% for revenues and achieved 7.4 million tourists, $8 billions of revenues in 2007. He spent also a key role in formatting the media sector in Morocco by launching the first private news channel in Morocco. In 5 years, the channel reached a market share of 15% and multiplied the audience share by 10 to reach 7,5%. Before coming back to Morocco, he spent more than 15 years in Europe with a strong experience in the luxury industry (LVMH, Christofle) dealing with business acquisitions, transformation and internationalization. With a career marked by business transformation and the development of innovative strategies, Abbas Azzouzi stands out for his ability to lead ambitious projects and create sustainable value across various sectors, always with a strong commitment to excellence and innovation. Abbas Azzouzi is an alumni of EMLyon and The University of Texas at Austin where he graduated with an MBA. He managed (from 2007 until 2016) the Mawazine Festival, one of the biggest festival in the world.

Vice President & Head of Development Middle East, India and Africa

H World International

Siegfried Nierhaus is a well-respected name in the Middle Eastern hospitality industry, known for his passion and dedication towards his work and team. Born and raised in a family of restaurateurs and hoteliers in Germany and Austria, Siegfried inherited the love for hospitality from his family and has entertained guests at his family business since the age of 4. His more then 30-year career in the industry has been dominated by 15 years spent in France and 16 years based in Dubai with responsibilities throughout the Middle East, India, Asia, and Africa. In the Middle East, Siegfried has held strategic and leading operational positions, and board of director positions while working for different international hotel operators, hotel owners, and hospitality consultants. He is the only German in the hospitality industry who has been recognised as one of the Top 50 hoteliers in the Middle East since 2011. Siegfried holds the position of Vice President and Head of Business Development for H World International covering the Middle East, India, and Africa (MEIA) region with over 32 hotels, 8344 keys to date. With a strategic vision and a passion for delivering exceptional guest experiences, Siegfried has led numerous high-profile projects, enhanced operational excellence and driven business growth across diverse markets. Siegfried’s deep understanding of the unique cultural and business dynamic within the MEIA region, has positioned him as a key influencer in the hospitality sector and inspire and empower teams to achieve new heights of success, fostering a culture of collaboration and excellence throughout the organisation. Siegfried’s motto is to empower his team by fostering an inclusive and collaborative environment where every voice is valued by encouraging open communication, providing opportunities for continuous learning and professional development with skills needed to succeed in a fast-paced industry. He promotes a culture of accountability and trust, empowering the team to take ownership of their roles and make decisions that drive the business forward. The leadership style is rooted in mentorship, actively guiding and inspiring his team to reach their full potential.

Design Principal, Global Hospitality Lead

Gensler

Diane is passionate about creative solutions in interior architecture, Diane Thorsen believes that great design begins with understanding a client’s vision, their culture & designing from the inside out. Her extensive experience spanning over 30 years coupled with leadership ability has resulted in an award-winning design studio of thought leaders. Diane relocated to the Middle East in 2008 where she embraced the region’s nuances and responded with sensitivity to appropriate design solutions. Most notably her designs for international hospitality and mixed-use developments display attention to detail, a love of local art, and quality of craftsmanship. Her award-winning work and design approach is informed by human centric design, creativity, collaboration, and a forward-thinking approach with a structured, detailed process. A graduate of the Faculty of Art, Design and Architecture from the University of Johannesburg South Africa, Diane furthered her studies to include sustainability and is a LEED Accredited Professional and a WELL Building Accredited Professional. She is a Registered Interior Designer within the IIDA and serves on the advisory board of the American University in Dubai. Skilled at creating beautiful designs under a variety of budgets, styles, timeframes, and requirements, Diane guides clients through every phase of the design process and remains committed to delivering quality experiences.

CEO

Millat Investments

Hamza Farooqui is a committed South African entrepreneur holding a commanding presence across multiple sectors including fuel, convenience, real estate, technology, hospitality, tourism, and global financial services. As the founding CEO of the Millat Group, he has consistently steered negotiations with global business giants to successful conclusions. Farooqui has not only earned the trust of the Canadian multinational Alimentation Couche-Tard, the force behind Circle K, but also bridged a strategic alliance with Swiss based Trafigura, allowing him to play in the downstream fuel and gas space through the Puma Energy brand. He envisions lighting up the South African convenience map with 300 Circle K stores within the next three years. His resilience shone through the COVID crisis when he brought American hotel giant Hyatt to South Africa, opening the Hyatt Regency in Cape Town at the pandemic’s peak. Following this, two more Hyatt properties sprouted in Johannesburg, with a fourth one set to open in 2024. With an ambitious target of controlling two thousand keys in South Africa by 2024, Farooqui is not one to rest on his laurels. His innovative thinking has led to a partnership with Uber Eats, making Millat the pioneer hotel group to launch dark kitchens in South Africa. Informed by diverse cultures and a powerful sense of community, he embodies a service-oriented ethos. Farooqui travels the world widely, has extensive business interests in the GCC and the sub-continent, and through an extensive network has high-level access to global companies and their leaders. He also draws inspiration from the cultural diversity in these regions and his parental roots of Pakistan. Farooqui previously served as MD for satellite radio company WorldSpace in Africa, where he spearheaded capital raising efforts that culminated in a triumphant NASDAQ IPO. Farooqui ventured into hospitality and tourism launching his first global hotel brand with Coral Hotels in 2009. He paved the way for the Hilton brand in South Africa, introducing Hilton to Cape Town in 2011, and opening Conrad Pezula in 2012 – a first on African soil for the prestigious brand. Farooqui remains committed to his vision of seeing South Africa emerge as an economic powerhouse on the global stage. For Farooqui, his journey has never been solely about achieving personal milestones or acquiring wealth. He is driven by the ethos of servitude, a principle that permeates all his ventures and partnerships.

Regional Vice President - Lodging Development, Africa and All-Inclusive EMEA

Marriott International

In his current role, Karim oversees the growth of Marriott International's footprint across the African continent. He is also leading the company All-Inclusive hotel development across EMEA. Karim joined Marriott in 2010 as Vice President of Development for Africa. Karim has over 23 years of experience in hotel real estate development, finance and investments. Prior to joining Marriott, Karim was a Director of Investments at Istithmar. In his role he was responsible for origination and acquisitions of hotel and leisure assets globally. Karim started his career in hotel consulting with Arthur Andersen and Ernst & Young Transactions Real Estate Advisory. He has advised hospitality companies, investors and lenders on M&A transactions, strategy and investment opportunities within Europe, the Middle East and Africa. Through his college years, Karim went to work as a summer intern with Club Med, and that got him to start his hospitality journey. Karim holds a Masters in Hospitality Administration from the Ecole Hôtelière de Lausanne, in Switzerland.

Creative Director

Source

Following a career in PR and media, Mardré’s passion for realising the full potential of brands continues in his work at Source Interior Brand Architecture. As Creative Director he ensures that the integrity of the concept is upheld and developed to its maximum. His involvement covers all aspects of the project starting from initial concept narrative, through design development and includes FF&E and finishes. Mardré has worked on projects ranging from large-scale hospitality developments, through boutique work environments to affordable housing schemes and exhibition stands. Most recently he has also formalised a branding offering as part of the studio’s hospitality expertise. This facilitates a much more meaningful creative relationship with the client, and more specifically the project, as it allows input and oversight of a much broader range of creative aspects that all contribute to the experiential storytelling. Mardré’ is currently included in Scape magazine’s ‘The One Hundred’ – ‘a special edition that spotlight the 100 iconic voices of the South African design industry earmarked by the publisher make waves and inspire. As a studio, Source IBA has spent more than 20 years passionately working to establish contemporary African design as an equal player on the global stage rather than a curiosity. As such, Source IBA has broken boundaries by becoming either the first and in some cases still the only African studio to be pre-approved by international hospitality brands Radisson Hotel Group, Hilton Hotels & Resorts, Hyatt, Accor Hotels, Marriott International, Kempinski, Melia Hotels and most recently Intercontinental Hotel Group.

Managing Director, Sarovar Hotels & Director

Louvre Hotels

A trailblazer in Indian hospitality. An experienced hotelier with 46 years of work in India, Africa, Australia, France & UK. Ajay has contributed to the phenomenal growth story of Sarovar since its early inception, beginning from a shared office table to over 125 hotels today. Ajay was Director Rooms at Australia’s largest hotel, now the 878 room Hyatt Regency, Sydney. He was a GM with Oberoi Hotels at the age of 31 years. An MBA alumni of IMHI (Cornell – ESSEC, France), Ajay is a graduate of the Oberoi School, and a Bachelor of Science. He leads with entrepreneurial zeal. He has been awarded ‘Hall of Fame’, ‘Entrepreneur of the Year’ and ‘CEO of the Year’ in India.

Co-Founder

Sundukovy Sisters (S+S) Studio

Ira and Olga Sundukovy, founders of Sundukovy Sisters (S+S) Studio, lead a renowned interior design studio celebrated for its vibrant, artistic, and innovative designs in restaurants and hotels worldwide. With 20 years of experience and a portfolio featuring over 200 projects across multiple countries, the studio has earned more than 16 awards for excellence in hospitality design, including the Designers of the Year award at the Golden Key Awards in 2018. The studio has a strong presence in the MENA region, with recent hotel projects in the UAE, Egypt, Kenya, and Benin, along with restaurant projects in London, Los Angeles, Marbella, Limassol, and Dubai.

Head and Editor

Business Insider Africa

Victor Oluwole is the Head and Editor at Business Insider Africa, where he oversees both the editorial and commercial operations. With nearly a decade of experience in business journalism, Victor manages content direction while also driving revenue strategies and managing client relationships. Since joining Business Insider Africa, Victor has led the publication to new heights, significantly growing its audience and impact. His efforts have ensured the platform's commercial sustainability, and he has created influential stories that have resonated locally and internationally.

CEO & Creative Director

Living Design

A long and illustrious career with over 35 years of experience, and numerous prestigious projects in his portfolio, resulting in more than 420 plus projects, the majority being 5 stars hotels, Tarek Hegazy joined Living Design in 1999 and has since then gradually risen to become the CEO and Creative Director of the company since 2006. His company, Living Design, the oldest ID company in Scandinavia, a Swedish based International Interior Design firm established in 1984 and celebrating 40 year’s anniversary in 2024 is considered by its peers to be one of the leading Interior Design studio in Europe and Scandinavia with more than 400+ `hotel projects successfully completed to-date. Living Design has earned over 120 awards for their hotels and is considered a top ranked interior design firm within the hospitality, high end residential and commercial projects. During his time at the helm of Living Design, the company has grown to be a leading design player within its field. This all encompassing role has given him the impetus to develop a much stronger work and cooperation ethic with all key players involved within this industry. From clients, investors and operators, he continuously assists them in their comfort and ease of use with the facilities he creates, and of course, with his own team of professionals. Living Design has achieved a large number of projects in all 4 continents, and for some of the most prestigious hotel brands across Europe, the Middle East and the US. Prior to Living Design, Mr. Hegazy has also served at various major companies in his carrier all of them from the top 100 in architecture & Design. Living Design currently have it’s headquarter in Stockholm, Sweden with another offices in Zurich and in Geneva, Switzerland and a liaison office in Cairo with eye on expanding to Saudi Arabia in 2024. Mr. Hegazy is a member of the Swedish Architekt Association, The American Institute of Architects (AIA), the International Interior Designers Association (IIDA), NEWH The hospitality Network, as well as the Egyptian syndicate of Engineers Mr. Hegazy has lectured and continue to lecture about Interior Design and industry future topics to prestigious bodies including the AIA, The Chinese Institute of Architects, the UN Environment Summit, and several governmental bodies and investment conference across the globe in addition to design conferences and is considered as one of the top executives in the Hospitality. He has won numerous awards in Design and his work has been featured regularly in different reputable publications.

Chief Development Officer

SODIC

Ahmed El-Halawany is the Chief Development Officer at SODIC. El-Halawany has over 15 years of experience in managing the development portfolio of prominent real estate players in Egypt and the region. Prior to joining SODIC, El-Halawany served as the Chief Development Officer at Orascom Development, Egypt, where he led the real estate business unit in El Gouna with special focus on projects' progress, revenues, deliveries, and cash flow management. El-Halawany also served as the Development Director for Malls & Residential at Marakez, the Development Director at Eagle Hills Properties and held the same role at SODIC, overseeing Eastown for two years. Earlier in his career, El-Halawany spent five years as the Development Manager at Emaar Properties, Mivida, following his role as Design Architect at Dar El Handasah. El-Halawany holds a BSc in Architecture from Cairo University.

Owner

Anyana Hospitality

Owner of Anyana Hospitality. Involved in the hotel business in Ethiopia and in the process of building the first luxury boutique hotel in Ethiopia - Founder and CEO of Stellar Solutions. Involved in the import of construction materials, export of agro commodities, and distribution of FMCG products.

Founder & CEO

Wells International

Wells International is a preeminent global hospitality design consultancy crafting some of the world’s most unique, original and luxurious hospitality projects. Founded by CEO Justin Wells, the goal of Wells International is to be the most distinctive hospitality design company in the world. Wells International uses a unique ‘manifesto’ in the ideation process being Design Mirrors Theatre. Their design approach is to create deep research-led, inventive storytelling, which results in emotively charged, transformational experiences. Wells believes the four pillars of Wells International’s design process, namely the creation of a Script, Scenography, and celebrations of Actors and Audience, are all deeply reflected in the hospitality industry, and therefore deeply shape the design philosophy of the company. As an award-winning designer and Australian architect, Wells has designed exquisite hospitality projects across the world for nearly three decades. His instinctive passion for hotel design was born out of travel at a youthful age, when he noticed the magical transformation of how resorts could reinvent from day to night, from a cognitive planning arrangement to a mystical ambience of intriguing spaces amongst light and shadow. Wells founded Wells International in Dubai to strategically service the locations of projects across Europe, Middle East and Southeast Asian regions. Having previously tenured with some of the hospitality industry’s giants, Wells continues to design with his international team located across Europe, Middle East and the Asia Pacific. As a positive contributor back to the design industry, Wells has also been a design judge for Global and MEA AHEAD awards on multiple occasions, a regular keynote speaker at industry events and conferences and is privileged to have an enviable client list comprising Royal Family members and Heads of State amongst numerous others. “Hospitality design and travel have been deep passions of mine from an early age,” says Wells. “I have always been fascinated by different places, cultures and experiences, and this has translated into an emotional approach to design.

Chairman & Managing Director

The Arab Co. for Hotels & Tourism Investments

In 39 years of hospitality experience, Asser, has built strong managerial skills within different 5 stars hotel brands in various regions including city and resort, serving both travel and corporate business mix. After having a degree in hotel management in 1982 ; with highest honors; Asser has started his career as a management trainee at Hilton international, he started stepping the ladder by becoming a front office manager, rooms division manager, ending by becoming General Manager. Asser has been with 5 stars international chains; including Hilton International, IHG, Le Meridien and lastly Sonesta International. Asser has attended the Genearal Managers Seminar & Workshop of The Hotel School – Cornell University. Asser has attended several AH&MA courses, and is a Front Office Management & Procedures (Certified Instructor). Since 2008; Asser has moved from the hotel operations field, into the owning companies field, starting with the Kharafi group of Kuwait , as Senior Director of assets for hotel operations of the group in both Egypt, Syria and Lebanon, ending with Emmar group in 2014 as Senior Director of Hospitality for Egypt operations. Starting 2015, Asser has joined the Oriental Weavers group ( OW); as Chairman & Managing Director, of their real estate and hospitality holding company; Orientals for Urban Development “ OUD”. Asser’s most recent role since January 2022, was the Chief Executive Officer for the hospitality division of Amer group. In his capacity, Asser was responsible for the overall performance and operations of the following subdivisions : Hotels, Malls, Sport Clubs, Porto Holiday’s program and Porto Vacation Club. Startin September 2022, Asser has started a new chapter in his hospitality career, when he became the Chairman & Managing director of The Arab Company for Hotels & Tourism Investment “ACHTI”. ACHTI, is the owning company of 2 hotels, Novotel Cairo Airport and Steignberger Achti resort Luxor. In his new capacity, Asser is in charge of the company operation, and that of the 2 owned hotels, including; renovation and refurbishment plans. The company’s budget and finding new revenue streams, is among his main duties.

Group CEO

Abu Soma Development Company [Somabay]

Ibrahim joined Somabay in 2012 as Director of Development and assumed his current role at the end of 2014. He is responsible for managing the Somabay group of eleven [11] companies, comprised of ASDC the master developer of the 10 million sqm peninsula, 5-Hotel Companies, and other related subsidiaries all operating in Soma Bay on the Red Sea in Egypt. During that time, Ibrahim led the transformation of Somabay from a collection of resort hotels to a high-end mixed-use destination comprising 10 hotels, 2,500 homes,marina, 2.5 golf courses along with all the associated ancillary services. Ibrahim started his career in construction where he worked with Bechtel the largest construction company in the world at the time for around 14 years across various business units; including hotels, infrastructure, aviation, ports, high-speed rail across 3 continents. His experience included work on some signature projects such as the New Doha International Airport [the second largest airport in the world] and the Channel Tunnel Rail Link, UK [Transferring the main London Terminal for the Eurostar from Waterloo to St Pancras]. He also worked for shorter spells with Orascom and CH2MHill. The latter part of his career has been in real estate development, starting with Dubai World’s international arm [Limitless] as they set up in North Africa. This was followed by four years working on the transformation of MNHD to becoming one of the fastest growing private sector developers in Cairo and finally Somabay. El Missiri graduated from the American University in Cairo in 1994 with B.Sc. in Construction Engineering with High Honors. He then got his M.Sc. Degree from University College London in 1999 in Built Environment after being awarded the British Chevening Scholarship.

FOUNDER & CEO

LEVA HOTELS

Named as part of Forbes' Top Travel and Tourism Leaders in 2023 and 2024, one of the Most Powerful Leaders and most inspiring visionary leaders in the Middle East by Arabian Business Magazine, with over 20 years of experience in the hospitality industry and an impeccable record of notable achievements, JS Anand is a prominent hotelier and passionate corporate leader. After earning his diploma in hotel management, he refined his hands-on management style as he advanced through senior roles in world-class hospitality companies. He has been featured on the Power 50 - Most Influential Leaders by Hotelier Middle East, Executive Power list 2023: The Most Influential Hotel Leaders in the Middle East, Most Innovative Business Leaders Inspiring the World 2022 by The Excelligent Magazine, and Most Influential Entrepreneurs From Dubai To Watch in 2022 By The Gulf Entrepreneur Magazine. People-centric and future-focused, JS aims to make an impact on the hospitality industry by building on the importance of employee well-being and satisfaction, creating an unforgettable service culture that gains global recognition, and being more involved in humanitarian causes around the world. Building long-lasting connections play a pivotal role in his work, especially in his mission to propel LEVA across the MENA region and Europe. JS is a charismatic corporate leader with a hands-on management style. He lives by the company’s core values that are firmly focused on delivering, efficiently and effectively, what was promised to its stakeholders and clients. Now he is committed to creating the best lifestyle hotels in the Middle East and beyond, becoming one of the leading hotel management companies dedicated to clarity, transparency, and delivering on its promises to clients and stakeholders.

Vice President Development, North Africa

Marriott International

In his current role, Shady Hassan oversees the growth of Marriott International's footprint across North Africa. Shady has over 17 years of experience in hotel operations, consulting, and real estate development. Prior to joining Marriott, Shady was with Meraas Holding, responsible for the planning and financial viability for all their hospitality assets. Shady started his career in hotel operations with Four Seasons Hotels and Resorts in the US, and later the Middle East, after which he joined JLL’s Hotels & Hospitality team advising investors and developers across the Middle East and Africa.

Group CDO

Abu Soma Development Company [Somabay]

Mohamed joined Somabay in 2020 as Chief Development Officer. He is responsible for Somabay group Development, comprised of ASDC the master developer of the 10 million sqm peninsula, 5-Hotel Companies, all operating in Soma Bay on the Red Sea in Egypt. Mohamed started his career in development where he worked with Kharafi Holdings. A Leading Architectural and Engineering company in the world at the time for around 11 years across various business units; including hotels, infrastructure, and high-ways. He also worked for shorter spells with Damac Properties. The latter part of his career has been in real estate and hospitality signature development, such as Mandarin Oriental Maldives Resort, Long Island Resort – The Seychelles, Paramount Tower Hotel & Residences – Dubai , Majestine Tower – Dubai, Avanti Tower – Dubai, and finally Somabay. Shehata graduated from the American University in Cairo in 2002 with B.Sc. in Construction Engineering with High Honors.

Partner & Design Director

Henning Larsen

Viggo Haremst has been with the firm since 2008, leading major projects across Europe, the Middle East and APAC. Viggo has been responsible for some of Henning Larsen's most groundbreaking designs and his work spans cultural, commercial, and masterplan developments. Henning Larsen as a practice has been working in the middle east for the past 45-years combining design excellence with a deep understanding of local contexts and future ambitions.

Partner & Design Director

Henning Larsen

Viggo Haremst has been with the firm since 2008, leading major projects across Europe, the Middle East and APAC. Viggo has been responsible for some of Henning Larsen's most groundbreaking designs and his work spans cultural, commercial, and masterplan developments. Henning Larsen as a practice has been working in the middle east for the past 45-years combining design excellence with a deep understanding of local contexts and future ambitions.

Head of Design

MAGNA – NEOM

Mark Kennedy, an architect by profession, has over 23 years’ experience in design across Europe, the Middle East and predominantly Saudi Arabia. He has worked in both private and public sectors including high profile projects across many sectors. At MAGNA, as Head of Design, Mark has been at the forefront of shaping its design philosophy, blending innovation, sustainability, and architectural excellence to redefine luxury coastal hospitality & living. Magna is NEOM’s premier coastal destination, where luxury meets innovation and breathtaking natural beauty and seamlessly blends world class architecture, advanced technology and ultra-modern amenities to offer unparalleled human experiences.

Head of Design

MAGNA – NEOM

Mark Kennedy, an architect by profession, has over 23 years’ experience in design across Europe, the Middle East and predominantly Saudi Arabia. He has worked in both private and public sectors including high profile projects across many sectors. At MAGNA, as Head of Design, Mark has been at the forefront of shaping its design philosophy, blending innovation, sustainability, and architectural excellence to redefine luxury coastal hospitality & living. Magna is NEOM’s premier coastal destination, where luxury meets innovation and breathtaking natural beauty and seamlessly blends world class architecture, advanced technology and ultra-modern amenities to offer unparalleled human experiences.

Chief Executive Officer, Inventor and Developer

Bioo

Pablo Vidarte is the Chief Executive Officer, inventor and developer of Bioo, a ground-breaking company creating the first biotech buildings and cities in the world, with unique proprietary technologies including bioluminescent plants, biological batteries generating energy and water from soil, liquid trees, and bioactivators among others. He’s also led the development of geo-localization tracking hardwares, evolutionary artificial intelligence softwares, and systems for the organic generation of hydrogen in rivers for clean fuel applications. Vidarte was listed in the Forbes list at the age of 20. He’s led his company to prestigious recognitions including the Most Innovative Company of Europe by the European Parliament, and the World’s Most Disruptive Company of the Year by Google and South Summit. He’s won more than 100 internationally recognised prizes for innovation and entrepreneurship in Europe, America and Asia.

Chief Executive Officer, Inventor and Developer

Bioo

Pablo Vidarte is the Chief Executive Officer, inventor and developer of Bioo, a ground-breaking company creating the first biotech buildings and cities in the world, with unique proprietary technologies including bioluminescent plants, biological batteries generating energy and water from soil, liquid trees, and bioactivators among others. He’s also led the development of geo-localization tracking hardwares, evolutionary artificial intelligence softwares, and systems for the organic generation of hydrogen in rivers for clean fuel applications. Vidarte was listed in the Forbes list at the age of 20. He’s led his company to prestigious recognitions including the Most Innovative Company of Europe by the European Parliament, and the World’s Most Disruptive Company of the Year by Google and South Summit. He’s won more than 100 internationally recognised prizes for innovation and entrepreneurship in Europe, America and Asia.

Senior Partner, Architect

Foster + Partners

Maximilian Zielinski is a Senior Partner at Foster + Partners. Maximilian continuously strives to improve his approach to design for current and future needs while promoting sustainable and innovative construction methods. He was involved in a series of masterplan projects starting with Masdar City, Kuwait University and Tripoli Marina. In 2009 he then joined the Apple Park that became the best office building in the world. Maximilian has also led a series of retail stores for Apple, worked on a sustainable masterplan in Hainan and completed a high end private residential project in San Francisco. Recent projects include leading the design for the Santa Clara Masterplan, the Constanta redevelopment, one of Europe's largest regeneration projects and a series of luxury Resorts in Saudi Arabia such as Southern Dunes and Shura Island.

Senior Partner, Architect

Foster + Partners

Maximilian Zielinski is a Senior Partner at Foster + Partners. Maximilian continuously strives to improve his approach to design for current and future needs while promoting sustainable and innovative construction methods. He was involved in a series of masterplan projects starting with Masdar City, Kuwait University and Tripoli Marina. In 2009 he then joined the Apple Park that became the best office building in the world. Maximilian has also led a series of retail stores for Apple, worked on a sustainable masterplan in Hainan and completed a high end private residential project in San Francisco. Recent projects include leading the design for the Santa Clara Masterplan, the Constanta redevelopment, one of Europe's largest regeneration projects and a series of luxury Resorts in Saudi Arabia such as Southern Dunes and Shura Island. He’s also led the development of geo-localization tracking hardwares, evolutionary artificial intelligence softwares, and systems for the organic generation of hydrogen in rivers for clean fuel applications. Vidarte was listed in the Forbes list at the age of 20. He’s led his company to prestigious recognitions including the Most Innovative Company of Europe by the European Parliament, and the World’s Most Disruptive Company of the Year by Google and South Summit. He’s won more than 100 internationally recognised prizes for innovation and entrepreneurship in Europe, America and Asia.

Founder and CEO

Elite Stone Srl

Tetyana Kovalenko, the founder and CEO of **Elite Stone Srl**, is a trailblazer in the luxury stone industry. With a deep passion for natural stone and an unwavering commitment to excellence, she has transformed Elite Stone into a global leader in high-end marble and onyx solutions. Her journey from a geology student to a renowned entrepreneur is a testament to her expertise, creativity, and dedication to the art of stone craftsmanship.

Founder and CEO

Elite Stone Srl

Tetyana Kovalenko, the founder and CEO of **Elite Stone Srl**, is a trailblazer in the luxury stone industry. With a deep passion for natural stone and an unwavering commitment to excellence, she has transformed Elite Stone into a global leader in high-end marble and onyx solutions. Her journey from a geology student to a renowned entrepreneur is a testament to her expertise, creativity, and dedication to the art of stone craftsmanship.

Head of the Architecture Department

Dar Al-Handasah Consultants in Amman

Majeda S. I. Hattar is a highly experienced Senior Architect and currently the Head of the Architecture Department at Dar Al-Handasah Consultants in Amman. With over 19 years of professional experience, she has led and managed the design and coordination of complex architectural projects across the Middle East and Africa, including airports, mixed-use developments, healthcare facilities, educational institutions, and sports hubs. She specializes in project management, architectural design, and sustainability, holding certifications such as PMP, LEED AP BD+C, GSAS, and ESTIDAMA. Her project portfolio includes major assignments in Saudi Arabia’s NEOM and other iconic developments in the UAE, Qatar, Angola, Ghana, and Jordan. She is known for her collaborative approach, technical leadership, and commitment to innovation and sustainable design. Majeda holds a Master’s in Urban Design from the University of Newcastle upon Tyne (UK) and a Bachelor’s in Architectural Engineering from the Jordan University of Science and Technology. She is fluent in Arabic, English, and French.

Head of the Architecture Department

Dar Al-Handasah Consultants in Amman

Majeda S. I. Hattar is a highly experienced Senior Architect and currently the Head of the Architecture Department at Dar Al-Handasah Consultants in Amman. With over 19 years of professional experience, she has led and managed the design and coordination of complex architectural projects across the Middle East and Africa, including airports, mixed-use developments, healthcare facilities, educational institutions, and sports hubs. She specializes in project management, architectural design, and sustainability, holding certifications such as PMP, LEED AP BD+C, GSAS, and ESTIDAMA. Her project portfolio includes major assignments in Saudi Arabia’s NEOM and other iconic developments in the UAE, Qatar, Angola, Ghana, and Jordan. She is known for her collaborative approach, technical leadership, and commitment to innovation and sustainable design. Majeda holds a Master’s in Urban Design from the University of Newcastle upon Tyne (UK) and a Bachelor’s in Architectural Engineering from the Jordan University of Science and Technology. She is fluent in Arabic, English, and French.

Founding Partner

PLP Architecture

Ron Bakker is a co-founder of PLP Architecture and leads PLP Labs, the studio’s in-house research and innovation arm. His experience reaches far and wide, with projects across the UK, Europe, Asia, and the Middle East. Through his work and outreach, Ron brings an optimism for the positive impact that architecture and innovation can have on life and the planet. Throughout his career, Ron’s buildings have paved the way for more sustainable, healthy and social development. The Edge, in Amsterdam, was the most sustainable office building in the world and dubbed the smartest too. His explorations, with research partners, into timber towers pushed the discussion forwards on how we can design environmentally positive cities. Ron regularly engages in the wider discussion around these issues as both a speaker and an author. His 2020 book ‘Smart Buildings’ explored how technology and human-centric design can come together to create spaces that are truly enriching for both people and their environment.

Founding Partner

PLP Architecture

Ron Bakker is a co-founder of PLP Architecture and leads PLP Labs, the studio’s in-house research and innovation arm. His experience reaches far and wide, with projects across the UK, Europe, Asia, and the Middle East. Through his work and outreach, Ron brings an optimism for the positive impact that architecture and innovation can have on life and the planet. Throughout his career, Ron’s buildings have paved the way for more sustainable, healthy and social development. The Edge, in Amsterdam, was the most sustainable office building in the world and dubbed the smartest too. His explorations, with research partners, into timber towers pushed the discussion forwards on how we can design environmentally positive cities. Ron regularly engages in the wider discussion around these issues as both a speaker and an author. His 2020 book ‘Smart Buildings’ explored how technology and human-centric design can come together to create spaces that are truly enriching for both people and their environment.

Regional Director

AECOM

Sanjay leads the Urbanism + Planning studio at AECOM for the Middle East and Africa, steering large-scale development strategies across dynamic and rapidly evolving markets. A masterplanner and urban designer by training, he is also instrumental in shaping AECOM’s entry and positioning in emerging international markets. With over two decades of experience across 25 countries including key projects in Europe, the Middle East, Asia, Africa, and Latin America Sanjay specializes in unlocking value through integrated planning, urban regeneration, and destination development. His portfolio spans strategic masterplans, transport-oriented development, and heritage-led urban renewal often at the intersection of public ambition and private capital. Recognized as a trusted advisor to sovereign wealth funds, REITs, multinational developers, and venture capital-backed platforms, Sanjay brings both design vision and commercial insight to complex, high-stakes urban initiatives. Before joining AECOM, Sanjay led the international planning portfolio at Atkins UK, where he oversaw the London studio's global operations. Beyond his professional commitments, he has served as a Governor of Goodenough College (a Royal Charity) and as Chair of its International Relations Society reflecting a longstanding commitment to cross-cultural dialogue and leadership.

Regional Director

AECOM

Sanjay leads the Urbanism + Planning studio at AECOM for the Middle East and Africa, steering large-scale development strategies across dynamic and rapidly evolving markets. A masterplanner and urban designer by training, he is also instrumental in shaping AECOM’s entry and positioning in emerging international markets. With over two decades of experience across 25 countries including key projects in Europe, the Middle East, Asia, Africa, and Latin America Sanjay specializes in unlocking value through integrated planning, urban regeneration, and destination development. His portfolio spans strategic masterplans, transport-oriented development, and heritage-led urban renewal often at the intersection of public ambition and private capital. Recognized as a trusted advisor to sovereign wealth funds, REITs, multinational developers, and venture capital-backed platforms, Sanjay brings both design vision and commercial insight to complex, high-stakes urban initiatives. Before joining AECOM, Sanjay led the international planning portfolio at Atkins UK, where he oversaw the London studio's global operations. Beyond his professional commitments, he has served as a Governor of Goodenough College (a Royal Charity) and as Chair of its International Relations Society reflecting a longstanding commitment to cross-cultural dialogue and leadership.

Chief Reporter

Arabian Business

Tala Michel Issa is the Chief Reporter at Arabian Business and Producer/Presenter of the AB Majlis podcast. Her interviews feature global business figures, government officials, and the UAE and Saudi Arabia's most prominent business personalities. With a focus on business and geopolitics, she tracks how regional developments shape global markets, with particular expertise in wealth migration trends, trade, and economics. Before joining Arabian Business, she worked for Al Arabiya English in Dubai where she delivered authoritative coverage across political affairs, public health challenges, business developments, and breaking news. Her work spans multiple publications, where she has written extensively on topics from British politics to the evolving technology and energy sectors.

Chief Reporter

Arabian Business

Tala Michel Issa is the Chief Reporter at Arabian Business and Producer/Presenter of the AB Majlis podcast. Her interviews feature global business figures, government officials, and the UAE and Saudi Arabia's most prominent business personalities. With a focus on business and geopolitics, she tracks how regional developments shape global markets, with particular expertise in wealth migration trends, trade, and economics. Before joining Arabian Business, she worked for Al Arabiya English in Dubai where she delivered authoritative coverage across political affairs, public health challenges, business developments, and breaking news. Her work spans multiple publications, where she has written extensively on topics from British politics to the evolving technology and energy sectors.

Confidential

Public Investment Fund

Dr. Sarah Hill has a passion for creating thriving cities. As the CEO of the expanded Western Parkland City Authority, Sarah led the delivery of Australia’s largest and most ambitious city-building project of the last century. Sarah’s work at the WPCA built on the vision she co-created as the inaugural CEO of the Greater Sydney Commission. Under Sarah’s leadership, the Commission developed new ways of engaging with citizens, measuring and monitoring key planning outcomes and aligning growth with infrastructure, including introducing Australia’s first Place-Based Infrastructure Compact. As Commission CEO and as Deputy Secretary in both NSW Treasury and NSW Department of Planning, Industry and Environment, Sarah fostered a strong culture of collaboration. Sarah also brings with her a wealth of technical expertise, drawing from her experience in senior planning roles in NSW and London, and in leadership roles at Hill PDA Property Consulting. Whilst in London, Sarah was a member of the London Olympics Joint Planning Authorities Team. In this role Sarah took the lead on a range of specialist areas as well as well as the stakeholder consultation and engagement process for the Olympic and paralympic Games applications and their legacy. Sarah was an integral part of the team negotiating the legal planning agreements for the games and their legacy including complex legal issues relating to common land. Sarah was appointed the Chair of the Western Sydney Infrastructure Panel by the Prime Minister and Minister King. She is an Adjunct Professor at the University of Technology Sydney’s Faculty of Design, Architecture and Building and continues to be a thought leader with a particular focus on the economics of cities and the feasibility of development. She is also Fellow and a past-President of the Planning Institute of Australia (NSW Division). Sarah has received numerous professional awards locally and internationally, including: • The 2023 Sydney Visionary Award • 2023 WSD Patrons Award for Public Administration • 2016 PIA Australian Planner of the Year • 2015 NSW Planner of the Year • 2012 UDIA Women in Development Award

Confidential

Public Investment Fund

Dr. Sarah Hill has a passion for creating thriving cities. As the CEO of the expanded Western Parkland City Authority, Sarah led the delivery of Australia’s largest and most ambitious city-building project of the last century. Sarah’s work at the WPCA built on the vision she co-created as the inaugural CEO of the Greater Sydney Commission. Under Sarah’s leadership, the Commission developed new ways of engaging with citizens, measuring and monitoring key planning outcomes and aligning growth with infrastructure, including introducing Australia’s first Place-Based Infrastructure Compact. As Commission CEO and as Deputy Secretary in both NSW Treasury and NSW Department of Planning, Industry and Environment, Sarah fostered a strong culture of collaboration. Sarah also brings with her a wealth of technical expertise, drawing from her experience in senior planning roles in NSW and London, and in leadership roles at Hill PDA Property Consulting. Whilst in London, Sarah was a member of the London Olympics Joint Planning Authorities Team. In this role Sarah took the lead on a range of specialist areas as well as well as the stakeholder consultation and engagement process for the Olympic and paralympic Games applications and their legacy. Sarah was an integral part of the team negotiating the legal planning agreements for the games and their legacy including complex legal issues relating to common land. Sarah was appointed the Chair of the Western Sydney Infrastructure Panel by the Prime Minister and Minister King. She is an Adjunct Professor at the University of Technology Sydney’s Faculty of Design, Architecture and Building and continues to be a thought leader with a particular focus on the economics of cities and the feasibility of development. She is also Fellow and a past-President of the Planning Institute of Australia (NSW Division). Sarah has received numerous professional awards locally and internationally, including: • The 2023 Sydney Visionary Award • 2023 WSD Patrons Award for Public Administration • 2016 PIA Australian Planner of the Year • 2015 NSW Planner of the Year • 2012 UDIA Women in Development Award

Director ‑ Development

Qiddiya

I am a highly motivated individual holding the title of Fellow of the Royal Institution of Chartered Surveyors (FRICS) and former chairman of the RICS valuation standards for the MENA region whilst I also sat on the global board. I also have over 23 years of experience, 20 of which have been in the MENA region. I am currently the development lead for a major Saudi Arabian Cultural Development that will be permanently located with Qiddiya. This flag ship development will the centerpiece of Resort Core and one of the major cultural destinations in the Kingdom of Saudi Arabia. Prior to this I ran the development team within AlUla and took opportunities through funding and design and tendering for construction, ensuring the correct delivery model was selected. I have experienced delivering entire project from concept to handover, most notable the award winning Maraya exhibition centers, Banyan Tree Hotel and Habitas Hotel.

Director ‑ Development

Qiddiya

I am a highly motivated individual holding the title of Fellow of the Royal Institution of Chartered Surveyors (FRICS) and former chairman of the RICS valuation standards for the MENA region whilst I also sat on the global board. I also have over 23 years of experience, 20 of which have been in the MENA region. I am currently the development lead for a major Saudi Arabian Cultural Development that will be permanently located with Qiddiya. This flag ship development will the centerpiece of Resort Core and one of the major cultural destinations in the Kingdom of Saudi Arabia. Prior to this I ran the development team within AlUla and took opportunities through funding and design and tendering for construction, ensuring the correct delivery model was selected. I have experienced delivering entire project from concept to handover, most notable the award winning Maraya exhibition centers, Banyan Tree Hotel and Habitas Hotel.

CEO

Clear Holding Co.

Al.Motasem Attiyah is a Saudi architect and urbanist, CEO and Co-Founder of Clear Holding Co., a multidisciplinary investment and development group established over 15 years ago. The group operates across architecture, real estate development, cultural consultancy, and experience-driven events. Al.Motasem has been involved in more than 300 projects, ranging from residential, commercial, and mixed-use developments to large-scale and master plan communities. His portfolio includes both national and multinational projects, with several contributing to world award-winning designs and developments that have set new benchmarks in the industry. He is widely regarded for his expertise in landscape urbanism and transit-oriented developments (TOD), creating integrated and sustainable urban spaces that balance functionality with cultural and environmental sensitivity. As a recognized authority in urban visual identities, Al.Motasem has shaped design guidelines that enhance the character, coherence, and identity of major urban environments. Beyond project delivery, Al.Motasem has served as a leading advisor on national-scale projects and strategic initiatives, supporting key government entities and public-private partnerships to guide the development of transformative urban visions across Saudi Arabia. Under his leadership, Clear Holding Co. continues to drive innovation in urban development by blending strong market knowledge, design excellence, and cultural authenticity across both regional and global markets.

CEO

Clear Holding Co.

Al.Motasem Attiyah is a Saudi architect and urbanist, CEO and Co-Founder of Clear Holding Co., a multidisciplinary investment and development group established over 15 years ago. The group operates across architecture, real estate development, cultural consultancy, and experience-driven events. Al.Motasem has been involved in more than 300 projects, ranging from residential, commercial, and mixed-use developments to large-scale and master plan communities. His portfolio includes both national and multinational projects, with several contributing to world award-winning designs and developments that have set new benchmarks in the industry. He is widely regarded for his expertise in landscape urbanism and transit-oriented developments (TOD), creating integrated and sustainable urban spaces that balance functionality with cultural and environmental sensitivity. As a recognized authority in urban visual identities, Al.Motasem has shaped design guidelines that enhance the character, coherence, and identity of major urban environments. Beyond project delivery, Al.Motasem has served as a leading advisor on national-scale projects and strategic initiatives, supporting key government entities and public-private partnerships to guide the development of transformative urban visions across Saudi Arabia. Under his leadership, Clear Holding Co. continues to drive innovation in urban development by blending strong market knowledge, design excellence, and cultural authenticity across both regional and global markets.

Director

Director MENA Sports Advisory Leader - EY Parthenon

Ahmed is the Regional Sports Advisory Leader for EY Parthenon in MENA , leading the development of the Regional Sports & Events Practice, in collaboration with EY Global Sports Industry Group with major sports hubs in UK, Germany, France, Italy, Spain and Portugal (Europe West), Brazil & Argentina (Latin America), Australia & New Zealand (Asia Pacific), and India. Ahmed is a seasoned business advisor with more 15 years of regional experience with leading international strategy, financial and technical advisory firms with the focus on strategy implementation, feasibility studies, partnerships and transactions across sports, social and transport infrastructure. Ahmed has worked with strategic oranizations including: Saudi Ministry of Sports (MOS), Saudi Ministry of Health (MOH), Saudi Ministry of HR and Social Development (MHRSD), Saudi Ministry of Finance, Public Investment Fund, NEOM, Saudi Automobile and Motorcycle Federation (SAMF), Saudi Motor Sports Company (SMC), Al Ahly FC, etc. Ahmed is an advisor to Saudi outbound sports investment delegations and sits on the board of advisors of multiple sports investments forums where he is also a regular public speaker, on the topics of sports investment, commercialization and partnerships. Ahmed is Ambassador of SDA Bocconi Sports and Entertainment Knowledge Center (SEKC) and its flagship program Executive Masters of Business of Events (EMBE).

Director

Director MENA Sports Advisory Leader - EY Parthenon

Ahmed is the Regional Sports Advisory Leader for EY Parthenon in MENA , leading the development of the Regional Sports & Events Practice, in collaboration with EY Global Sports Industry Group with major sports hubs in UK, Germany, France, Italy, Spain and Portugal (Europe West), Brazil & Argentina (Latin America), Australia & New Zealand (Asia Pacific), and India. Ahmed is a seasoned business advisor with more 15 years of regional experience with leading international strategy, financial and technical advisory firms with the focus on strategy implementation, feasibility studies, partnerships and transactions across sports, social and transport infrastructure. Ahmed has worked with strategic oranizations including: Saudi Ministry of Sports (MOS), Saudi Ministry of Health (MOH), Saudi Ministry of HR and Social Development (MHRSD), Saudi Ministry of Finance, Public Investment Fund, NEOM, Saudi Automobile and Motorcycle Federation (SAMF), Saudi Motor Sports Company (SMC), Al Ahly FC, etc. Ahmed is an advisor to Saudi outbound sports investment delegations and sits on the board of advisors of multiple sports investments forums where he is also a regular public speaker, on the topics of sports investment, commercialization and partnerships. Ahmed is Ambassador of SDA Bocconi Sports and Entertainment Knowledge Center (SEKC) and its flagship program Executive Masters of Business of Events (EMBE).

Board Member & Investment Committee Chairman

Al Mozaini Real Estate

Visionary Leader Shaping Saudi Arabia's Real Estate Landscape Dr. Bassam Boodai is a preeminent executive and thought leader with over three decades of experience transforming Saudi Arabia's real estate, tourism, and finance sectors. As a Board Member & Investement Committee Chairman of Al Mozaini Real Estate, he is leading the company investment in the one of fastest growing makrt, Saudi Arabia. Previously he was the Managing Director & CEO of Jenan Real Estate Company and Dana Bay Tourism Company, he has pioneered landmark developments, including the 2.8 million sqm Dana Bay Resort—one of the Eastern Province's premier waterfront destinations—and a US$ 175 million mixed-use project featuring luxury hospitality and cultural amenities. His strategic leadership extends to board roles at Bidaya Home Finance, where he drives governance, digital innovation, and large scale investment initiatives. A Ph.D. holder and active contributor to national real estate policies, Dr. Boodai combines deep industry expertise with a forward-looking perspective on public-private partnerships and sustainable urban development. His participation at this summit offers invaluable insights into Saudi Arabia's dynamic growth under Vision 2030 and emerging opportunities for global collaboration. Key Expertise: Strategic Development | Corporate Governance | PPP & Investment | Tourism Mega-Projects | Vision 2030 Alignment

Board Member & Investment Committee Chairman

Al Mozaini Real Estate

Visionary Leader Shaping Saudi Arabia's Real Estate Landscape Dr. Bassam Boodai is a preeminent executive and thought leader with over three decades of experience transforming Saudi Arabia's real estate, tourism, and finance sectors. As a Board Member & Investement Committee Chairman of Al Mozaini Real Estate, he is leading the company investment in the one of fastest growing makrt, Saudi Arabia. Previously he was the Managing Director & CEO of Jenan Real Estate Company and Dana Bay Tourism Company, he has pioneered landmark developments, including the 2.8 million sqm Dana Bay Resort—one of the Eastern Province's premier waterfront destinations—and a US$ 175 million mixed-use project featuring luxury hospitality and cultural amenities. His strategic leadership extends to board roles at Bidaya Home Finance, where he drives governance, digital innovation, and large scale investment initiatives. A Ph.D. holder and active contributor to national real estate policies, Dr. Boodai combines deep industry expertise with a forward-looking perspective on public-private partnerships and sustainable urban development. His participation at this summit offers invaluable insights into Saudi Arabia's dynamic growth under Vision 2030 and emerging opportunities for global collaboration. Key Expertise: Strategic Development | Corporate Governance | PPP & Investment | Tourism Mega-Projects | Vision 2030 Alignment

Advisor on Strategic Partnerships and International Cooperation - Saudi Arabia

A seasoned international relations expert from Saudi Arabia, he brings over 15 years of experience building strategic partnerships and leading high-level global cooperation initiatives for Saudi Arabia. His career is distinguished by active leadership in international negotiations, cross-border projects, and multilateral committees, including roles with the Saudi government in hosting Expo Riyadh 2030 as well as other global events. He has managed and participated in more than 50 major international events, conferences, and summits-serving as head of delegation, speaker, moderator, and advisor at platforms such as the World Economic Forum, United Nations, and World Bank. Renowned for his diplomatic acumen and ability to foster impactful alliances, he is dedicated to advancing international collaboration and delivering sustainable results on a global scale.

Advisor on Strategic Partnerships and International Cooperation - Saudi Arabia

A seasoned international relations expert from Saudi Arabia, he brings over 15 years of experience building strategic partnerships and leading high-level global cooperation initiatives for Saudi Arabia. His career is distinguished by active leadership in international negotiations, cross-border projects, and multilateral committees, including roles with the Saudi government in hosting Expo Riyadh 2030 as well as other global events. He has managed and participated in more than 50 major international events, conferences, and summits-serving as head of delegation, speaker, moderator, and advisor at platforms such as the World Economic Forum, United Nations, and World Bank. Renowned for his diplomatic acumen and ability to foster impactful alliances, he is dedicated to advancing international collaboration and delivering sustainable results on a global scale.

CBDO

Eng. Abdulaziz possesses 18+ years of experience in building RE Companies and Projects, along with formulating strategies and partnerships. He holds a Bachelor of Architecture and master’s degree in real estate

Tatweer

CBDO

Eng. Abdulaziz possesses 18+ years of experience in building RE Companies and Projects, along with formulating strategies and partnerships. He holds a Bachelor of Architecture and master’s degree in real estate

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Director of Cities and Communities for KSA

Paul Fraser is the Director of Cities and Communities for KSA at AtkinsRéalis. A Master planner, Urban Designer and Chartered Landscape Architect, he brings extensive experience in diagnosis, strategy and integrated solutions for urban environments. Paul has been a part of transformational projects across KSA, the Middle East, North Africa, India and the UK for over 20 years.

AtkinsRéalis

Director of Cities and Communities for KSA

Paul Fraser is the Director of Cities and Communities for KSA at AtkinsRéalis. A Master planner, Urban Designer and Chartered Landscape Architect, he brings extensive experience in diagnosis, strategy and integrated solutions for urban environments. Paul has been a part of transformational projects across KSA, the Middle East, North Africa, India and the UK for over 20 years.

AtkinsRéalis

CEO

Elias Abou Samra is a seasoned real estate development executive specialized in mixed-use projects and urban regeneration. He possesses a successful track record in corporate transformations and restructuring. Over the past 15 years, Elias has played a leading role in the conceptualization, structuring and delivery of projects with Gross Development Value (GDV) in excess of USD 12 billion across the region. Elias assumed the position of CEO at Rafal Real Estate Development Company since September 2021. He is leading the transformation of Saudi’s leading private developer to play a pivotal role in the various PPP project under vision 2030. Most recently, Elias has led the repositioning of the Diplomatic Quarter in Riyadh, under RCRC, introducing 16 different projects ranging from lifestyle and culture to education and healthcare. (2020-2021) Elias has played an instrumental role in the inception of some of the most ambitious mega projects under Vision 2030 in his capacity as Executive Advisor for PIF projects under Strategy&. (2018-2019) He brings a solid experience in transactional services, having led the flagship deal involving the restructuring of King Abdullah Financial District and the transfer of its ownership from the Public Pension Agency to PIF. (2016-2017) Other projects under Elias’s portfolio include Wadi Qortuba, a high-end residential compound in Riyadh, and Golden Tower, a luxury residential tower on Jeddah’s corniche, in addition to three executed master plans with total land area of 2.5 million SQM in Riyadh and Jeddah, under Solidere International (2009-2015). Elias worked extensively in investment banking and private equity under regional and multinational firms such Morgan Stanley (2007-2008). He holds a degree in Finance & Economics from the American University in Beirut (2002).

Rafal Real Estate Development Company

CEO

Elias Abou Samra is a seasoned real estate development executive specialized in mixed-use projects and urban regeneration. He possesses a successful track record in corporate transformations and restructuring. Over the past 15 years, Elias has played a leading role in the conceptualization, structuring and delivery of projects with Gross Development Value (GDV) in excess of USD 12 billion across the region. Elias assumed the position of CEO at Rafal Real Estate Development Company since September 2021. He is leading the transformation of Saudi’s leading private developer to play a pivotal role in the various PPP project under vision 2030. Most recently, Elias has led the repositioning of the Diplomatic Quarter in Riyadh, under RCRC, introducing 16 different projects ranging from lifestyle and culture to education and healthcare. (2020-2021) Elias has played an instrumental role in the inception of some of the most ambitious mega projects under Vision 2030 in his capacity as Executive Advisor for PIF projects under Strategy&. (2018-2019) He brings a solid experience in transactional services, having led the flagship deal involving the restructuring of King Abdullah Financial District and the transfer of its ownership from the Public Pension Agency to PIF. (2016-2017) Other projects under Elias’s portfolio include Wadi Qortuba, a high-end residential compound in Riyadh, and Golden Tower, a luxury residential tower on Jeddah’s corniche, in addition to three executed master plans with total land area of 2.5 million SQM in Riyadh and Jeddah, under Solidere International (2009-2015). Elias worked extensively in investment banking and private equity under regional and multinational firms such Morgan Stanley (2007-2008). He holds a degree in Finance & Economics from the American University in Beirut (2002).

Rafal Real Estate Development Company

Director

Profile Christos Passas is a Director at Zaha Hadid Architects (ZHA), where he has been instrumental in shaping the studio’s creative evolution, culture, and business strategy since 1998. As a Design Leader, he has co-authored many of ZHA’s landmark projects, working closely with Zaha Hadid on seminal works like the Phaeno Science Center in Wolfsburg, shortlisted for the Stirling Prize and awarded the RIBA European Award. His portfolio includes transformative designs such as the Dominion Tower in Moscow, the iconic OPUS and ME Hotel in Dubai, the sustainable urban redevelopment of Eleftheria Square in Cyprus, the Sberbank Technopark HQ in Moscow, the Discovery Tower for Trojena in Saudi Arabia, and the winning OPPO HQ in Shenzhen. Christos's work spans cultural, commercial, residential, and large-scale urban regeneration projects across Europe, Asia, and the Middle East. He continues to drive design experimentation and excellence, advancing sustainability and innovation to meet the challenges of future urban habitats. Education & Teaching Christos holds a BArch (Hons) from Pratt Institute, New York, as a Fulbright Scholar, and an AA Diploma in Advanced Architectural Design from the Architectural Association, London. He is a registered architect with the Technical Chamber of Cyprus (ETEK), the UK’s ARB, and a member of the Royal Institute of British Architects (RIBA). His academic roles include teaching Parametric Design at the Architectural Association with Patrik Schumacher and serving as Guest Professor at the Dessau Institute of Architecture (Bauhaus, Dessau). He has lectured at Harvard GSD and held an Honorary Professorship at Qingdao University of Technology, China. Christos is an active juror and speaker in leading universities across Europe, championing parametric design, sustainability, and the evolving role of architecture. Key Skills • Architectural Design & Complex Geometries • Masterplanning & Urban Design • Sustainable Habitat and Micro-District Design • Design Thinking & Visioneering • Mentoring & Teaching • Strategic Research in Ecology & Technology Integration

Zaha Hadid Architects

Director

Profile Christos Passas is a Director at Zaha Hadid Architects (ZHA), where he has been instrumental in shaping the studio’s creative evolution, culture, and business strategy since 1998. As a Design Leader, he has co-authored many of ZHA’s landmark projects, working closely with Zaha Hadid on seminal works like the Phaeno Science Center in Wolfsburg, shortlisted for the Stirling Prize and awarded the RIBA European Award. His portfolio includes transformative designs such as the Dominion Tower in Moscow, the iconic OPUS and ME Hotel in Dubai, the sustainable urban redevelopment of Eleftheria Square in Cyprus, the Sberbank Technopark HQ in Moscow, the Discovery Tower for Trojena in Saudi Arabia, and the winning OPPO HQ in Shenzhen. Christos's work spans cultural, commercial, residential, and large-scale urban regeneration projects across Europe, Asia, and the Middle East. He continues to drive design experimentation and excellence, advancing sustainability and innovation to meet the challenges of future urban habitats. Education & Teaching Christos holds a BArch (Hons) from Pratt Institute, New York, as a Fulbright Scholar, and an AA Diploma in Advanced Architectural Design from the Architectural Association, London. He is a registered architect with the Technical Chamber of Cyprus (ETEK), the UK’s ARB, and a member of the Royal Institute of British Architects (RIBA). His academic roles include teaching Parametric Design at the Architectural Association with Patrik Schumacher and serving as Guest Professor at the Dessau Institute of Architecture (Bauhaus, Dessau). He has lectured at Harvard GSD and held an Honorary Professorship at Qingdao University of Technology, China. Christos is an active juror and speaker in leading universities across Europe, championing parametric design, sustainability, and the evolving role of architecture. Key Skills • Architectural Design & Complex Geometries • Masterplanning & Urban Design • Sustainable Habitat and Micro-District Design • Design Thinking & Visioneering • Mentoring & Teaching • Strategic Research in Ecology & Technology Integration

Zaha Hadid Architects

Regional Partner - Head of Consulting

Harmen has been involved in real estate development advisory in the Middle East since 2006. In 2021, he rejoined Knight Frank as a Partner, responsible for the Consulting Solutions Group in the Middle East with a focus on Saudi Arabia. Harmen established and oversees teams covering specialist areas of expertise ranging from hospitality to retail and from Property Asset Management to ESG. He is a member of the firm's Saudi Steering Group.
Harmen has advised clients on optimum investment strategies pertaining to capital projects with a combined value of over US$ 500 bn. in geographic markets such as the Middle East, Asia, CIS and South America on behalf of investment funds, real estate developers and hotel management companies. His strengths include real estate development strategy, feasibility assessments and highest and best use analyses.

Knight Frank

Regional Partner - Head of Consulting

Harmen has been involved in real estate development advisory in the Middle East since 2006. In 2021, he rejoined Knight Frank as a Partner, responsible for the Consulting Solutions Group in the Middle East with a focus on Saudi Arabia. Harmen established and oversees teams covering specialist areas of expertise ranging from hospitality to retail and from Property Asset Management to ESG. He is a member of the firm's Saudi Steering Group.
Harmen has advised clients on optimum investment strategies pertaining to capital projects with a combined value of over US$ 500 bn. in geographic markets such as the Middle East, Asia, CIS and South America on behalf of investment funds, real estate developers and hotel management companies. His strengths include real estate development strategy, feasibility assessments and highest and best use analyses.

Knight Frank

Confidential

James has extensive global experience in infrastructure, urban development and real estate. He has led large-scale project portfolios across diverse sectors and asset classes working closely with government, investors and industry in both established and emerging markets. His focus is on precinct development, city-building and urban transformation. He is passionate about the role of real estate as a catalyst for growth and about creating future-ready places that deliver long term social and economic outcomes.

PIF

Confidential

James has extensive global experience in infrastructure, urban development and real estate. He has led large-scale project portfolios across diverse sectors and asset classes working closely with government, investors and industry in both established and emerging markets. His focus is on precinct development, city-building and urban transformation. He is passionate about the role of real estate as a catalyst for growth and about creating future-ready places that deliver long term social and economic outcomes.

PIF

Transformation Consultant

Ali Al Ghamdi is an asset to OSUS. He is a transformational and seasoned leader with over 25 years of experience driving change and operational excellence across diverse industries. His expertise spans developing innovative strategies, identifying gaps, building suitable business models, developing organization structures, building goals & operational objectives, and aligning multiple functions with corporate objectives and propelling growth. Al Ghamdi excels in restructuring strategies, implementing change management initiatives, and fostering a culture of innovation. With a proven track record in operational projects, KPI management, and people development, Al Ghamdi is a driving force for performance, value creation, and value capture. His accomplishments include notable contributions to companies such as Procter & Gamble, M. H. Alshaya Co., FedEx Saudi Arabia, Al-Faisaliah Group (Phillips), HungerStation, Abdullah Al Othaim Investment Co., and Al Majed Oud—Co, and more. Ali Al Ghamdi’s visionary leadership continues to shape and elevate organizations worldwide.

OSUS Real Estate

Transformation Consultant

Ali Al Ghamdi is an asset to OSUS. He is a transformational and seasoned leader with over 25 years of experience driving change and operational excellence across diverse industries. His expertise spans developing innovative strategies, identifying gaps, building suitable business models, developing organization structures, building goals & operational objectives, and aligning multiple functions with corporate objectives and propelling growth. Al Ghamdi excels in restructuring strategies, implementing change management initiatives, and fostering a culture of innovation. With a proven track record in operational projects, KPI management, and people development, Al Ghamdi is a driving force for performance, value creation, and value capture. His accomplishments include notable contributions to companies such as Procter & Gamble, M. H. Alshaya Co., FedEx Saudi Arabia, Al-Faisaliah Group (Phillips), HungerStation, Abdullah Al Othaim Investment Co., and Al Majed Oud—Co, and more. Ali Al Ghamdi’s visionary leadership continues to shape and elevate organizations worldwide.

OSUS Real Estate

Associate Professor & Medical Doctor - Specialist for Medical Microbiology, Virology, Infectious Disease Epidemiology

Dr. Wieser is a medical microbiologist / bacteriologist and medical doctor by training, who has spent more than 15 years in the field of diagnostics and treatment of human infectious diseases.
He trained in different institutions including the LMU Munich and Harvard Medical School, and has worked in Germany, the United States, Sweden, Ethiopia, Ghana and other places.
He has published more than 120 internationally reviewed international publications, also in prestigious journals such as Nature Medicine, Science, The Lancet Public Health or Analytical Chemistry. Besides being a medical doctor, he works in research and teaches at LMU and further universities.
Since many years, he works with different diseases such as tuberculosis which is also spread via the air. Therefore, he has investigated this mode of transmission as well as different means for protection for laboratories and also for general use in the public space.
He is co-founder and co-developer of the UV-C light decontamination solution company Smart United.
Institutions & Current Titles:
Institute of Infectious Diseases and Tropical Medicine (Hospital of the LMU, Munich):
Attending Physician,
Deputy Head of Diagnostic Laboratory,
Head of Outbreak Laboratory,
Head of Workgroup “New Methods Lab”
Fraunhofer ITMP (Institute for translational Medicine and Pharmacology) Munich Branch: IIP (Institute for Immunology and Pandemic Research):
Deputy Head of IIP
Department Head Microbiology/Virology

Associate Professor & Medical Doctor - Specialist for Medical Microbiology, Virology, Infectious Disease Epidemiology

Dr. Wieser is a medical microbiologist / bacteriologist and medical doctor by training, who has spent more than 15 years in the field of diagnostics and treatment of human infectious diseases.
He trained in different institutions including the LMU Munich and Harvard Medical School, and has worked in Germany, the United States, Sweden, Ethiopia, Ghana and other places.
He has published more than 120 internationally reviewed international publications, also in prestigious journals such as Nature Medicine, Science, The Lancet Public Health or Analytical Chemistry. Besides being a medical doctor, he works in research and teaches at LMU and further universities.
Since many years, he works with different diseases such as tuberculosis which is also spread via the air. Therefore, he has investigated this mode of transmission as well as different means for protection for laboratories and also for general use in the public space.
He is co-founder and co-developer of the UV-C light decontamination solution company Smart United.
Institutions & Current Titles:
Institute of Infectious Diseases and Tropical Medicine (Hospital of the LMU, Munich):
Attending Physician,
Deputy Head of Diagnostic Laboratory,
Head of Outbreak Laboratory,
Head of Workgroup “New Methods Lab”
Fraunhofer ITMP (Institute for translational Medicine and Pharmacology) Munich Branch: IIP (Institute for Immunology and Pandemic Research):
Deputy Head of IIP
Department Head Microbiology/Virology

Country Lead - Head of Capital Markets KSA

As the Country Head of JLL in the Kingdom of Saudi Arabia, Saud is responsible for strengthening the company’s presence and expanding its footprint in the Kingdom with a focus on technology and sustainability. Key ExperienceA strong advocate of the "One JLL" approach, he leads JLL's efforts by focusing on digital solutions and sustainability. He ensures client success through a wide-range of services, including development advisory, transactional advisory, asset management, property management, and project and development consultancy.Saud is an independent Board Member of several organizations, including Nama Capital, Mawten Real Estate Company, Al-Rajhi REIT Publicly Traded Fund, Ennismore Lifestyle Private Fund, and SNB Capital Special Real Estate Fund. He provides strategic counselling and manages a diverse income-generating portfolio and development projects across various sectors and cities.Before joining JLL, he was an Executive Director at the Tourism Development Fund, overseeing the Real Estate & Hospitality department. He also served as a Partner at Knight Frank, managing their real estate Valuation & Advisory practice in Saudi Arabia and Bahrain. Additionally, Saud was a vital member of the Real Estate and Infrastructure team at the Saudi Public Investment Fund (PIF), spearheading key development projects such as NEOM, The Red Sea Project, KAFD, Qiddiya, and ROSHN in Saudi Arabia.Key Clients• Public Investment Fund (PIF)• Osool • Hassana • Tourism Development Fund • Olayan • NEOM• AWJ Holding • King Abdullah Financial District• Diriyah Gate • ROSHN• Jadwa Investment

JLL

Country Lead - Head of Capital Markets KSA

As the Country Head of JLL in the Kingdom of Saudi Arabia, Saud is responsible for strengthening the company’s presence and expanding its footprint in the Kingdom with a focus on technology and sustainability. Key ExperienceA strong advocate of the "One JLL" approach, he leads JLL's efforts by focusing on digital solutions and sustainability. He ensures client success through a wide-range of services, including development advisory, transactional advisory, asset management, property management, and project and development consultancy.Saud is an independent Board Member of several organizations, including Nama Capital, Mawten Real Estate Company, Al-Rajhi REIT Publicly Traded Fund, Ennismore Lifestyle Private Fund, and SNB Capital Special Real Estate Fund. He provides strategic counselling and manages a diverse income-generating portfolio and development projects across various sectors and cities.Before joining JLL, he was an Executive Director at the Tourism Development Fund, overseeing the Real Estate & Hospitality department. He also served as a Partner at Knight Frank, managing their real estate Valuation & Advisory practice in Saudi Arabia and Bahrain. Additionally, Saud was a vital member of the Real Estate and Infrastructure team at the Saudi Public Investment Fund (PIF), spearheading key development projects such as NEOM, The Red Sea Project, KAFD, Qiddiya, and ROSHN in Saudi Arabia.Key Clients• Public Investment Fund (PIF)• Osool • Hassana • Tourism Development Fund • Olayan • NEOM• AWJ Holding • King Abdullah Financial District• Diriyah Gate • ROSHN• Jadwa Investment

JLL

Speaking Opportunities

Ananya Shaik

Delegate Opportunities

Ninglum Hoomi

Sponsorship Opportunities

Marcus White